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Holiday 2024 Mac Buyer's Guide — Which desktop Mac you should buy?

Apple's current crop of desktop Macs

Last updated

Following the introduction of new Mac models in October, Apple has shaken up its desktop Mac roster. Here's what you should buy this holiday season, at just about any price point.

Price is an important factor when choosing your next Mac. The more budget that you have available, the better the Mac you can get.

However, while Apple does cover a wide array of price points, it also has multiple choices available for many of them. Add in the number of configurable elements, and it can become a bewildering decision.

The October week of Mac announcements introduced new Mac models using the M4 chip. This included replacements for two of its four desktop Mac models: the iMac and the Mac mini.

The M4 update has caused quite a few changes in what is recommended depending on the size of your budget. Particularly at the upper end of the scale. In some ways, it actually makes the process of buying a Mac a bit simpler.

With so many options available, it's still a difficult task. This guide will aim to tell you where you should, and shouldn't, be putting your money this holiday season.

This guide was updated on December 5, 2024.

Overall Apple Silicon range

Apple has a total of four Mac models available for consumers to purchase. The collection consists of the Mac mini, the 24-inch iMac, the Mac Studio, and the Mac Pro.

Each has a number of elements that could be configured, including different tiers of chip, memory, storage, and even whether you want Gigabit Ethernet or 10-Gig Ethernet.

Bar chart of Apple Silicon Mac pricing, ranging from Mac mini M4 to Mac Pro, with prices between $0 and $12,000. The full pricing range for Apple's desktop Macs, as of November 2024

The better way of considering the four product families is to break them down to seven. In this case, the Mac mini is split into M4 and M4 Pro variants, the 24-inch iMac in 2-port and 4-port versions, the Mac Studio in its M2 Max and M2 Ultra versions, and the Mac Pro.

The overall price range for desktop Macs starts from $599 for the cheapest configuration to $12,199 for the highest, if you take into account the main configurable upgrades. We are counting things like Nano-texture or Ethernet options here, but we're leaving out add-on software and peripheral changes.

To make it easier to consider, we will break this down into two price ranges: sub-$2,000 purchases for one, and $2,000 or more for the other.

Storage and memory upgrades

A big thing to consider when pricing out your ideal Mac is that you cannot upgrade the specifications of most of Apple's Macs after you've bought them. With the exception of elements of the Mac Pro, you cannot simply open up a Mac and add more memory or storage.

That means you have to think about how much memory and storage you want before you purchase.

Bar chart displaying storage capacities and pricing for Apple Silicon Mac models, ranging from Mac mini M4 to Mac Pro, with storage options from 256GB to 8TB. Storage upgrade costs can be painful to finance.

Since Apple's upgrades can cost a lot of money, you may want to think about other ways to get upgrade benefits without paying a premium. While you can't change the chip nor memory, you can add more storage capacity, if you use an external drive.

Apple's storage upgrades are painful to consider, especially at the higher end. For example, it costs $200 to go from 512GB to 1TB of SSD storage on an M4 Pro Mac mini, but going from 512GB to 8TB is an eye-watering $2,400 upsell.

The exception is the Mac Pro, since you can use SATA connections and PCIe expansion to add more internal storage, and other components.

Upgrading the memory to a higher level doesn't cost as much as upgrading storage, but could end up being more beneficial. Since Apple's Unified Memory system means the CPU, GPU, and other chip elements share the same pool of fast memory, you're effectively increasing both the CPU and GPU's memory at the same time.

Upgrading the chip is usually a good idea too, since you end up with more CPU and GPU cores and therefore more performance.

The bottom line is that you should upgrade the memory as a priority, then the Apple Silicon chip, then storage. And even then, don't go too nuts on storage unless it's absolutely essential.

Under $2,000 - Mac mini and 24-inch iMac

One of the best products in Apple's Mac desktop range for new users is the Mac mini, which is also the cheapest. Updated to the M4 chip, it is priced at just $599 for the base configuration (check M4 Mac mini sale prices).

The M4 Mac mini is also your only choice for anything below $1,299, which is when the 2-port version of the M4 24-inch iMac makes an appearance. It uses the same chip as the M4 Mac mini, but you do get a 24-inch display.

Bar chart showing Apple Silicon Mac price ranges under $2000: Mac mini M4, 24-inch iMac M4 2-port, Mac mini M4 Pro, 24-inch iMac M4 4-port. The best Mac desktop price ranges for $2,000 and lower budgets.

At $1,299, you're also looking at a few upgrades to the Mac mini, such as 24GB of memory and 1TB of storage or 32GB of memory and 512GB of storage, as well as 10-gig Ethernet.

In effect, you're paying $700 extra on the iMac to get the display versus a pile of upgrades for the Mac mini. This could be worth it if you really need an all-in-one and you don't already have a monitor for the Mac mini, but the Mac mini is probably the better option.

At just $100 more at $1,399, the M4 Pro version of the Mac mini comes into play, along with its Thunderbolt 5 connectivity. The query then becomes whether you need the performance benefit from the M4 Pro itself with no upgrades or if you want an M4 Mac mini with the top memory option and 1TB of storage.

Mac mini M4

Mac mini M4


The M4 Mac mini features a new design and support for up to 64GB RAM.
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The iMac is still an option here, but again, it's only really an option if you really need the display. At $1,499, the other iMac is an option with four rear Thunderbolt ports, not two, or you could get one upgrade for the two-port model instead.

As the price increases, your choice becomes a more upgraded M4 Mac mini, a lesser-upgraded M4 Pro for performance, or either of the iMac models with similarly lagged upgrades.

When we reach the top configuration of the Mac mini with M4 at $1,899, we're also surprisingly looking at the two-port iMac. It's only a $30 gigabit Ethernet option away from its own maximum configuration, due to being somewhat limited in memory to 24GB instead of 32GB, and at 1TB of storage instead of 2TB.

For the same money, the M4 Pro Mac mini could get a 48GB memory or a chip upgrade as well as 10-gig Ethernet, or you could put 512GB of storage and 24GB of memory in the four-port iMac.

Again, your best play is one of the Mac minis.

Beyond $2,000 - M4 Pro Mac mini, and a Mac Studio and Mac Pro problem

Reaching $1,999, the highest point in the range, you're basically looking at saving $100 and getting the above four-port iMac. Or there's the 48GB and 1TB storage upgrades for the M4 Pro Mac mini, though either could be switched for the chip upgrade too.

Bar chart showing price ranges over $2000 for Apple Silicon Macs: Mac mini, iMac, Mac Studio, and Mac Pro. The best Mac desktop price ranges for $2,000 and higher budgets

As usual, unless the display is required for aesthetics, the Mac mini is the better option here.

$1,999 is also where the Mac Studio becomes an option. Fitted with the lower-tier M2 Max, 32GB of memory, and 512GB of storage, it sounds like it's a viable option.

The problem is, it's not.

The whole point of the Mac Studio is to provide Mac Pro performance in a more compact form. Technically, it does that, since it uses the same Ultra-based Apple Silicon chips.

The actual issue is that the early benchmarks of the M4 Pro shows it is considerably better than the M2 Ultra in the Mac Studio when it comes to single-core and multi-core performance.

Where the Mac Studio still becomes viable is if you care about the GPU performance. The Max chips and even the Ultra chips are fantastic under Metal benchmarks.

There's also the ability to configure higher amounts of memory, with the M2 Max capable of using up to 96GB and the M2 Ultra up to 192GB.

Then there's the Mac Pro, which basically just adds PCIe support and the ability to add more internal storage. These aren't great benefits, as attaching an external PCIe enclosure and external drive to a Thunderbolt port on the Mac Studio does the same thing.

Indeed, hooking it up to the M4 Pro Mac mini does it as well.

For practically every price point beyond $2,000, and especially after the top-spec iMac departs at $2,899, we recommend the M4 Pro Mac mini as the best purchase option.

If you absolutely need a sky-high memory capacity beyond 64GB, the M2 Ultra Mac Studio is always a possibility. But even then, we would tell you to wait until Apple upgrades the Mac Studio to M4, which could be sometime in mid to late 2025.

For everyone else with cash-laden pockets, they should get the M4 Pro Mac mini instead. That is, if a MacBook Pro with the M4 Max isn't out of the question.

Save on Apple's line of desktop Macs

AppleInsider readers can save on Apple's new M4 Mac mini and 24-inch iMac, as well as on last-gen models at blowout prices. Details are available in our Mac Price Guide, with jump links to the newest individual guides below. At press time, prices start at $499 across the current and closeout models.

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8 Comments

imnotarobot 4 Years · 6 comments

Typical American article. Price is the only criteria. Great "guide".

TEAMSWITCHER 15 Years · 113 comments

I would buy none of them. Right now, the M2 MacBook Air with 16GB of RAM are only $799 at amazon, with a $49.01 coupon that you can clip to make it only $749.99. While not as fast as the M4 MacMini it's plenty fast enough. Unlike the MacMini, it is a complete computing device with a screen, keyboard, and trackpad. The MacBook Air is not just the best product Apple sells, it's the best laptop computer that you can buy when you want the perfect triangle of performance, quality, and price.

gronos 1 Year · 2 comments

Way too complex for the average buyer.  What happened to the 4 model system, consumer laptop or pro laptop and consumer desktop and pro desktop.  Steve would be rolling in his grave with this almost incomprehensible selection.  Though admittedly they are all good. 

chasm 10 Years · 3626 comments

gronos said:
Way too complex for the average buyer.  What happened to the 4 model system, consumer laptop or pro laptop and consumer desktop and pro desktop.  Steve would be rolling in his grave with this almost incomprehensible selection.  Though admittedly they are all good. 

You must think the average buyer is pretty stupid then.


Apple has three "desktop" consumer computers: the Mac mini, the iMac, and the Mac Studio.
Apple has two classes of portable (four models altogether): MacBook Air (13" and 15"), MacBook Pro (14" and 16").

 That's a whopping FIVE classes of consumer computer products, up from your "ideal" of four products (and only a grand total of seven distinct models). As was the case when Steve was alive, all are very configurable to meet the requirements of the buyers.

Compare this to ANY Windows computer manufacturer. I think you'll find they offer many more of product lines, and scores of models in each of those lines.

Likewise with smartphones: Apple has one line, with (typically) the four new models, two of last year's models, and the SE. That's a grand total of seven options. Oh look, the same number of options as the Mac!

Apple continues to follow the KISS method Steve established.

MacPro 18 Years · 19845 comments

No, no no... buy one of each!  (share holder here).